#Ep6: Every City (Almost) in China Enjoys Bob Boyce’s Burgers

Bob Boyce


By China Foundations 20150710


Bob Boyce has grown up with China for over 21 years. His restaurants are the first (and maybe only) American-style dining many Chinese have experienced thanks to their massive China-wide expansion into Tier 2 and 3 cities. Opening in Macau, the Sin City of the East, was a massive blow to Bob’s business and SARS almost sunk him. But Bob expanded from 25 to 1500+ employees all over China and created a culture that grows and retains by first figuring out that HE WAS THE PROBLEM.

Gordon Orr, Director of Mckinsey (Asia), says, “China needs quality jobs…key to talent…hire from Universities then train.” but Bob has lived this for years and devotes his company and his personal success to education and training. He won the business by managing and staying on the ground with his people and even though he knows that he will never be an insider, he trusts and relies on his local staff similarly to Dominic Johnson Hill from Episode 1.

NOMINATE your China heroes! Tell us who should be sharing their stories today!

Get “MADE” on Wechat! Share and listen to the “MADE IN CHINA” Podcast on your mobile device by scanning the QR code below:


Get MADE with us every week at www.getmadeinchina.com

Share This:
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>