Mark Goulston

The Secret to Creating “Gotta Have It!” – How to Think Like Steve Jobs

“Gotta Have It” = “Whoa” + “Wow” + “Hmmm” + “Yes”

“Whoa” causes curiosity
“Wow” causes delight
“Hmmm” causes aha!
“Yes” causes action

When people see or read about your services and products, hear about them through your advertising or directly from your salespeople, do they respond in their mind with: “Whoa!” “Wow!” “Hmmm…” “Yes!” and think, “Gotta have it!” or do they think: “Nah!” “No thank you” “Pass” “I SAID, ‘No thank you!’”

Learn from Dr. Goulston how to break through the clutter in people’s minds by creating “gotta have it!” because after that, you don’t have to sell or persuade anyone, you just take sales orders.

Wouldn’t you want to know more about this “hidden in plain sight” formula and how to imbed it in everything your potential customer or client hears, sees or reads about you? Dr. Goulston will make that happen so that you, too, can think like Steve Jobs.

The Secret to Getting Through to Anyone

Don’t you just hate it when you have blown an opportunity that was yours to lose by talking too much and listening too little? In this day when everyone’s minds are already overloaded it’s less important what you tell others than what you enable them to tell you that is important, critical and urgent to them and that causes them to want more of you, sooner than less of you, later.

Wouldn’t you love to learn how to turn a conversation into a sale or getting hired? Wouldn’t you like to never leave such an opportunity empty-handedDr. Goulston will help you listen to and listen into people and truly get where they’re coming from.

Learn how to:
• Gain insights into what goes on in our brains to move us from resistance to buy-in
• Get the attention of individuals who matter most to you in your profession
• Handle a difficult situation or relationship by moving a person from anger to rationality
• Change an unfavorable professional relationship into a more favorable one
• Master the critical art of buy-in by learning to move anyone through the “Persuasion Cycle”
• Develop more meaningful connections with potential and existing professional contacts and colleagues

The Diamond Rule

Do Onto Others What Someone Special Did Onto You

What would be the effect on the people around you if you did onto them what someone special did onto you when they:
• Stood up for you when you couldn’t
• Stood by you in a crisis and wouldn’t let you fail
• Stood up to you to push you to do something you didn’t think you could do or stop you from doing something foolish

If you’re like most of the audiences who see this presentation, your answer will be: HUGE.

And then imagine sharing those stories at your table, committing to paying it forward to someone at your company and perhaps most importantly finding the person you spoke about or their next of kin and giving them a Power Thank You.

Breaking Through the Glass Ceiling

Dr. Goulston provides keynotes at women’s conferences to go along with executive coaching with high potential women. His presentations are embarrassingly (to the event hosts) rated the highest or second highest by women’s audiences and where he is often the only male speaker. Why? Because he teaches his audience the best way to overcome barriers in male dominated businesses by sharing the keys to getting through to men and having them root for you.

Learn how to:

• Get through the male mind
• Gain respect
• Deal effectively with knuckleheads
• Not disappoint anyone in your life
• Nip stress in the bud before it crosses over into distress