Dr. Mark Goulston
Dr. Mark Goulston is the Chief Mentor, a Principal at China Foundations where he heads the Partnership Coaching practice. China Foundation has offices in Shanghai and Beijing and focuses on building trust between all incoming Expats to China and Outgoing Chinese expats all over the world. Their clients include Johnson controls, Fidelity, Bombardier, Starbucks, Nike, Dell, J&J, Corning, Pfizer and the US State Department and the US Department of Agriculture.
Dr. Goulston is also a business advisor, consultant, speaker, trainer and coach trained as a clinical psychiatrist who honed his skills as an FBI/police hostage negotiation trainer, and he is the author of “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone (which became the top book on listening in the world).
You’ve got a business colleague who’s hostile…a client who’s furious…a staffer who’s deeply cynical — how do you get people to do what you want in tough situations like these? In Just Listen, veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communications seems impossible.
The Secret to Creating “Gotta Have It!” – How to Think Like Steve Jobs
“Gotta Have It” = “Whoa” + “Wow” + “Hmmm” + “Yes”
“Whoa” causes curiosity
“Wow” causes delight
“Hmmm” causes aha!
“Yes” causes action
When people see or read about your services and products, hear about them through your advertising or directly from your salespeople, do they respond in their mind with: “Whoa!” “Wow!” “Hmmm…” “Yes!” and think, “Gotta have it!” or do they think: “Nah!” “No thank you” “Pass” “I SAID, ‘No thank you!’”
Learn from Dr. Goulston how to break through the clutter in people’s minds by creating “gotta have it!” because after that, you don’t have to sell or persuade anyone, you just take sales orders.
Wouldn’t you want to know more about this “hidden in plain sight” formula and how to imbed it in everything your potential customer or client hears, sees or reads about you? Dr. Goulston will make that happen so that you, too, can think like Steve Jobs.
The Secret to Getting Through to Anyone
Don’t you just hate it when you have blown an opportunity that was yours to lose by talking too much and listening too little? In this day when everyone’s minds are already overloaded it’s less important what you tell others than what you enable them to tell you that is important, critical and urgent to them and that causes them to want more of you, sooner than less of you, later.
Wouldn’t you love to learn how to turn a conversation into a sale or getting hired? Wouldn’t you like to never leave such an opportunity empty-handedDr. Goulston will help you listen to and listen into people and truly get where they’re coming from.
Learn how to:
• Gain insights into what goes on in our brains to move us from resistance to buy-in
• Get the attention of individuals who matter most to you in your profession
• Handle a difficult situation or relationship by moving a person from anger to rationality
• Change an unfavorable professional relationship into a more favorable one
• Master the critical art of buy-in by learning to move anyone through the “Persuasion Cycle”
• Develop more meaningful connections with potential and existing professional contacts and colleagues
The Diamond Rule
Do Onto Others What Someone Special Did Onto You
What would be the effect on the people around you if you did onto them what someone special did onto you when they:
• Stood up for you when you couldn’t
• Stood by you in a crisis and wouldn’t let you fail
• Stood up to you to push you to do something you didn’t think you could do or stop you from doing something foolish
If you’re like most of the audiences who see this presentation, your answer will be: HUGE.
And then imagine sharing those stories at your table, committing to paying it forward to someone at your company and perhaps most importantly finding the person you spoke about or their next of kin and giving them a Power Thank You.
Breaking Through the Glass Ceiling
Dr. Goulston provides keynotes at women’s conferences to go along with executive coaching with high potential women. His presentations are embarrassingly (to the event hosts) rated the highest or second highest by women’s audiences and where he is often the only male speaker. Why? Because he teaches his audience the best way to overcome barriers in male dominated businesses by sharing the keys to getting through to men and having them root for you.
Learn how to:
• Get through the male mind
• Gain respect
• Deal effectively with knuckleheads
• Not disappoint anyone in your life
• Nip stress in the bud before it crosses over into distress
Mark is an articulate intuitive and has a clarity that is illuminating, revelatory and at times even painful.
– Warren Bennis, preeminent expert on leadership in the world
By the time Mark finished his opening session talk to a large group of executives and leaders, he not only fulfilled his promise that they would forever change the way they thought, he just plain and simple won everyone in the audience over.
– Peter Guber, CEO Mandalay Entertainment, Owner Golden State Warriors, Los Angeles Dodgers
This is THE best listening course we’ve ever hosted.
– Verne Harnish, Fortune Growth Summit, CEO Gazelles, Founder of EO
Not only was this the highest attendance program (during a full day of hostage negotiation training),
it also had the highest sustained attendance of any program.
– Timothy McNally, FBI
Mark has an uncanny ability to connect with everyone with graceful magnetism. And get this: 96% said they would leave the event with something actionable they could do immediately to make a meaningful difference in their work and life
– Shawn Hunter, Executive Producer, Skillsoft
Given the high praise I received from the person who referred you to me, I had high expectations of you. You not only exceeded my expectations, you completely exceeded my group’s expectations.
– Dawn Sutherland, Xerox
Ratings of Leading Through Disruption panelists at the NACD Global Leadership Summit.
